Red Bull’s Limited Edition Signature Cans

by Margie

Red Bull Signature Can

Red Bull Energy Drink introduced a limited edition version this month, which comes in a HUGE 16.9 ounce can and bears the signature of various sports superstars.

Special thanks to the Cleveland Leader for the photo and the scoop on the new can.  The paper reports that Shaun White, the Olympic snowboarder who became a household name during the last Winter Olympics, is among the athletes who are participating in the promotion. 

Other signatures include a plethora of folks who are not household names but who have devoted followings among fans of the XGames and related extreme sports competitions.  Additional athletes include cyclist Travis Pastrana, skateboarder Ryan Sheckler, surfer Andy Irons, his brother and fellow surfer Bruce Irons, Kevin Robinson, skier Tanner Hall, volleyball player Amanda Beard, dancer Crazy Legs (of the Rock Steady Crew, a group that was recently featured on Dancing with the Stars), motorcycle racer Nicky Hayden, NASCAR driver Brian Vickers, and windsurfing legend Robby Naish.  Juan Pablo Angel and Josmer "Jozy" Altidore are both members of Red Bull’s soccer/football team, the New York Red Devils, and are also featured on the signature cans.

In other Red Bull news, the company recently opened an art exhibit in Chicago called "The Art of The Can" that features various artists’ creations using Red Bull cans.  All of that should help detract from the news of a recent United Kingdom study showing that people with heart problems should avoid energy drinks like Red Bull, which have been shown to increase blood pressure and heart rates to potentially dangerous levels.


Posted in Soda & Non-Alcoholic Beverages on November 14th, 2007

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6 Responses to “Red Bull’s Limited Edition Signature Cans”

  1. Naomi Dunford Says:
    November 14th, 2007 at 8:20 am

    Oh my gosh - am I the only one who thinks it’s an absolutely horrible idea to have Red Bull in 17 ounce cans? At least when it was in little cans and three bucks a pop it was mildly cost prohibitive.

    That’s nutty!

  2. Margie Says:
    November 14th, 2007 at 10:19 am

    You are definitely not the only one who thinks this is way too much Red Bull for healthy folks to drink, but there is probably a market for it. Interestingly enough the cans are being sold for 3.50 to 4.00 USD, which says something about what has happened to the Red Bull formula over the years.

  3. jordan Says:
    February 4th, 2008 at 11:06 am

    i think they are amazing and im collecting all the cans
    :]i love red bulls

  4. Manuel Says:
    February 20th, 2008 at 3:54 am

    Hi there!

    I am sitting right in Austria as an huge RedBull Fan. Unfortunately we do not have these special edition cans, but i’d like to collect them…

    Now my question: would anyone of you be so nice and send me all cans?

    thx

  5. Laz Says:
    April 10th, 2008 at 5:18 pm

    I love redbull, those huge cans were amazing

  6. Jen Says:
    May 13th, 2008 at 11:30 am

    I drink 3-4 Red Bulls a day…when I came across the 16.9 ounce cans while visiting in GA. Where can I buy them in Boston?! I can’t find them anywhere…I wish I could just buy cases of them!

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About Limited Edition Foods

Welcome to the Limited Edition Foods blog, a place to talk about the fun and finances of limited edition food products. Limited Edition Food products provide the perfect intersection of pop culture, mass marketing, sugary snacks, current events, and public policy. What better subject for a blog?

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