Plethora of Pink Products
Today we continue to highlight the many limited edition pink products that are being released during the month of October in honor of Breast Cancer Awareness Month. October is usually a banner month for pink foods thanks to the Susan G. Komen Foundation’s amazing marketing machine.
This month General Mills partnered with comedienne Ellen DeGeneres to create PinkTogether.com, a breast cancer support community centered around My Space. General Mills also launched several pink packaging initiatives to highlight the company’s $2 million donation to breast cancer causes. The campaign concept is being called Pink for the Cure, and participating brands include Cheerios, Nature Valley Granola Bars, Progresso Soup, Hamburger Helper dinners, Green Giant vegetables, Pillsbury, and Total among others. General Mills also reached out to the NASCAR audience and painted its car pink, just like the folks behind the pink M&Ms.
Hershey’s has brought back the pink York Peppermint Pattie, the pink Nuggets, and the pink Hershey’s Kisses to show support for the cure in October. Hershey’s promises to make a $300,000 donation to The Young Survivor Coalition, an international organization.
Kim & Scott’s Gourmet Prezels have reshaped the classic snack into a ribbon for the month of October. Each of these limited edition pretzels will be shaped like an awareness ribbon, have a cinnamon flavor, and be covered with a white chocolate drizzle that has been made pink for the occasion. The pretzels are available locally for folks in Chicago, or in specialty “Twist for the Cause” packs that can be ordered online.
These are just a few of the plethora of pink products that are available this October. Did I miss your favorite? Leave a comment below and let me know.
Komen, October, breast cancer, TastyKake, General Mills, Ellen DeGeneres, Cheerios, Green Giant, Progresso, soup, Cheerios, Nature Valley, Pillsbury, Total, pretzel, For the Cure
October 16th, 2007 at 5:12 pm
OK, this isn’t a food, but it’s my favorite pink product this year. It’s the Little Pink Toolkit http://www.vat19.com/dvds/little-pink-toolkit.cfm