Limited Edition Grapefruit Fanta Coming to Japan

Starting in January a new limited edition soda will be available in Japan. Grapefruit Fanta will celebrate Fanta’s fiftieth anniversary in the Japanese market, and will go on sale on January 14th.
The grapefruit flavor has been available in Spanish markets in the past, where it is sold as Fanta Toronja. It was also available as a limited edition in 2005 in the United Kingdom.
The Japanese market is rabid for limited edition food products, with limited edition sodas such as Pepsi’s Iced Cucumber sometimes selling out in less than two weeks. Companies often introduce products into the Japanese market anticipating they will sell out quickly in order to increase market awareness for the parent product and buzz about the brand. Whether the grapefruit flavor will do great things for Fanta remains to be seen, but given the fervor the flavor has created in other markets it seems likely this will be a popular drink.

December 29th, 2007 at 9:13 am
That flavor sounds tasty to try.