Limited Edition Foods in 2007: Limited Edition Sodas and Energy Drinks
It’s never too late to look back at where you have been, especially when you are trying to map out where you are going. Before we delve into the hot new limited edition trends that are on the way in 2008, let’s take a look back at some of the limited edition sodas and limited edition energy drinks we got to taste in during 2007.
The Pepsi Ice Cucumber took Japan by storm early last summer, where it sold out in less than two weeks, and Diet Dr. Pepper created some excitement in the U.S. in December with its limited edition Chocolate Cherry Diet Dr. Pepper. Meanwhile Jones Soda never failed to disappoint with its seasonal limited editions such as the Halloween and holiday sodas, or occasional surprises such as a soda that tastes like dirt.
Energy drinks saw more and more celebrity endorsements, such as the Jeff Gordon limited edition that came out last summer, and the autographed cans that Red Bull put in the market place in the fall. The most revered limited edition energy drink of the year, however, was connected with a fictional celebrity known as The Master Chief and a little game called Halo 3. Mountain Dew’s limited edition Game Fuel did not taste that great, but it had so much caffeine it gave people headaches … just the thing that their target market likes to hear.
So thanks for all the memories, and the sugar, 2007 … and here’s to more limited edition drinks in 2008.
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