Limited Edition Food v. Promo Packaging
How do you tell the difference between a true limited edition food and faux limited edition food? The former is a truly unique food item, the latter is usually the same food item in a different package. When a cereal is created just for a movie, or a company makes a new pink version of a candy bar to promote breast cancer awareness, or something NEW is done that actually alters the food production process … that is a limited edition food. When the food product remains the same but the packaging features a cartoon character then that is simply a promo, not a new food. Make sense?
The exception would be when a company creates a food that probably is the same as another food they already sell, but they don’t try to tie the two together. So, hypothetically, the giant General Mills Company might sell Mr. Smithers Checkered Tie Cereal with brown and blonde checkered cereal. Close observers might think this is two different types of Chex cereal that have not been sold together before, but the packaging is fully unique and the company claims this is a whole new cereal. So this is still a limited edition food, because two items are being sold together in a unique way for a limited time and the packaging is completely focused on the limited edition purpose without the major brand tie-in. Make sense?
That is my personal opinion anyway … what do you think?
November 5th, 2007 at 3:35 am
[...] Usually we don’t focus on limited edition packaging at Limited Edition Foods, preferring to focus on limited editions that both to change the substance of the food products thems…. [...]