Limited Edition Cherry Chocolate Diet Dr. Pepper
Dr. Pepper has issued a new sweet limited edition version of its classic diet soda, which hit store shelves in late November. The beverage is called Cherry Chocolate Diet Dr. Pepper, and several consumers have reported that it tastes just like the chocolate covered cherries that are popular in homes during the holiday season.
“Cherry Chocolate Diet Dr Pepper is the perfect indulgence for the holidays … zero calories, zero carbs, zero guilt, and all the flavor of Dr Pepper,” said Andrew Springate, vice president of marketing for Cadbury Schwepps American Beverages which is responsible for the drink. “Based on consumer response, we expect Cherry Chocolate Diet Dr Pepper will have a strong and devoted following.”
Cherry Chocolate Diet Dr. Pepper is being promoted by a You Tube video and viral marketing campaign that has spawned some controversy. Inspiring hope for everybody who has ever put something out on You Tube hoping it will lead to an endorsement deal, Tay Zonday’s viral video sensation from last Spring has been reworked into an ad for Dr. Pepper’s new limited edition flavor. The inevitable claims of selling out predictably followed, as well as a spike in the ongoing debate about the divide between commerce and entertainment on the Internet.
If you have tried Cherry Chocolate Diet Dr. Pepper, let us know what you think. If you liked it, here is some good news: Trendhunter Magazine is predicting this is the first of several chocolate-flavored sodas which are set to be introduced into the market in the coming year.
December 14th, 2007 at 5:34 am
That sounds interesting. I will certainly be looking for that in my local store to try it out.
December 17th, 2007 at 3:24 pm
Ugh, seeing this makes me wish I could still drink Dr. Pepper. I’m waiting for someone to come out with a limited edition cream soda (then maybe I’ll write a review….lol)