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Limited Edition Black Dog Whisky Available in India

by Margie

Black_Dog_Whisky.jpg

A limited edition version of Black Dog whisky is currently available in India, and the purchase also includes a special decanter designed just for the product. The whisky is sold in the twelve year old category, and only in select regions of the country (Bangalore, Mumbai, Kolkata, Punjab, Haryana and Chandigarh).

India has a rapidly-growing whisky market and Black Dog launched several varieties recently in an attempt to increase its market share. Apparently the growth rate for scotch whisky is over forty percent a year, which is an incredibly tempting lure for marketers. Black Dog executives have stated their brands are targeted at affluent male consumers, and they make many sales in the Indian lounge market. Black Dog is owned by United Spirits Limited, India’s largest alcohol company.

As we have discussed many times here at Limited Edition Foods, the Indian consumer market is a haven for limited edition products as many consumers tend to be enthusiastic about trying the limited editions when they come out.


Posted in Beer, Wine & Spirits on January 17th, 2008

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