Jeff Gordon’s Limited Edition Energy Drink
NASCAR driver Jeff Gordon has teamed up with Pepsi to release this limited edition energy drink, which the press release emphasizes has an “orange tangerine taste.” Gordon’s crew built up awareness for the beverage by drinking it before it was available in stores, and NASCAR fans have been able to purchase it througout this year’s racing season. The taste is apparently tangy with more tangerine than orange.
The drink’s official name is Jeff Gordon 24 Energy, a reference to his NASCAR number. This was a great summer for Pepsi to promote its association with Gordon, a relatively scandal-free figure in a summer that has been tough on sports fans and their idols. Gordon has a new daughter at home and as of Friday he had a solid place as the leader of NASCAR’s Nextel Cup standings.
NASCAR, Jeff Gordon, energy drink, Pepsi, limited edition, Nextel Cup, tangerine, pit crew
August 13th, 2007 at 7:17 pm
While that flavor does sound appealing, I still do not think I could actually enjoy an energy drink. They always seem to taste bad.
October 5th, 2007 at 1:46 pm
Good lord, this just seems like a redneck marketing gone bad. I’ll bet they made a mint off of them, and there are other drivers clamoring to get their name on one of the tall cans now. hehe.