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Jeff Gordon’s Limited Edition Energy Drink

by Margie

JeffGordonLEDrink.jpg

NASCAR driver Jeff Gordon has teamed up with Pepsi to release this limited edition energy drink, which the press release emphasizes has an “orange tangerine taste.” Gordon’s crew built up awareness for the beverage by drinking it before it was available in stores, and NASCAR fans have been able to purchase it througout this year’s racing season. The taste is apparently tangy with more tangerine than orange.

The drink’s official name is Jeff Gordon 24 Energy, a reference to his NASCAR number. This was a great summer for Pepsi to promote its association with Gordon, a relatively scandal-free figure in a summer that has been tough on sports fans and their idols. Gordon has a new daughter at home and as of Friday he had a solid place as the leader of NASCAR’s Nextel Cup standings.

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Posted in Soda & Non-Alcoholic Beverages on August 13th, 2007

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2 Responses to “Jeff Gordon’s Limited Edition Energy Drink”

  1. Kjersti Wasiak Says:
    August 13th, 2007 at 7:17 pm

    While that flavor does sound appealing, I still do not think I could actually enjoy an energy drink. They always seem to taste bad.

  2. John Says:
    October 5th, 2007 at 1:46 pm

    Good lord, this just seems like a redneck marketing gone bad. I’ll bet they made a mint off of them, and there are other drivers clamoring to get their name on one of the tall cans now. hehe.

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Welcome to the Limited Edition Foods blog, a place to talk about the fun and finances of limited edition food products. Limited Edition Food products provide the perfect intersection of pop culture, mass marketing, sugary snacks, current events, and public policy. What better subject for a blog?

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