Haagen-Dazs Raspberries & Meringue Ice Cream
Luxury ice cream brand Haagen-Dasz is introducing a new limited edition flavor in the United Kingdom this March: Raspberries & Meringue. The fruit-flavored treat is designed to sell during the warmer months of Spring, and features creamy vanilla ice cream swirled with raspberry sorbet and bits of meringue cookies.
The decadent flavor tested extremely well with test audiences according to United Kingdom grocery news site TalkingRetail.com. The company expects strong sales for the flavor, which will be available for six months starting in March in order to capitalize on the summer ice cream season. The flavor will only be available in the United Kingdom.
The Raspberries & Meringue flavor will be available in addition to the traditional summertime Haagen-Dazs flavors that are sold in the United Kingdom, which include Strawberries & Cream. The company also sells small containers of its ice cream in variety packs in the summertime as well.

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