Carlo Rossi’s Jug Wine Inspires Limited Edition Gifts
I have been reading George Tabor’s Judgment in Paris: California v. France and the Historic 1976 Paris Tasting that Revolutionized Wine, which is very entertaining in spite of its long and bulky title. In the early part of the book there is a long explanation of how prohibition did not so much dampen the American thirst for wine as it changed the wine American’s craved. During prohibition many Americans learned to create their own, usually very sweet, jug wines and so when prohibition was repealed it was jug wines like those from the Rossi vineyard that soared in popularity for the next few decades. Carlo Rossi’s famous jug entered the wine market later, in 1975, but was no less popular than its predecessors.
To celebrate its famous jug the Rossi organization commissioned three artists to create jug wine inspired pieces, including the decanter above which was created by glass blower Joe Cariati. Jewelry designer Jules Kim has created a necklace inspired by the wine, and designer Jason Miller created a piece of art. To see the creations and where they can be purchased, click here.
The inspiring qualities of Carlo Rossi’s jug wine are also featured on the company’s web site, which showcases various creative efforts and invites consumers to submit their own. The site features a number of items including jug wine chandeliers. Of particular interest is the jug wine furniture, which would seem to be dangerous as it includes a bookshelf and a couch among other creations that usually require stability and sturdiness to be functional. If you have an idea for a jug wine inspired item the company would welcome your suggestions.
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