Canadian Club’s Historic Limited Edition Bottles
Canadian Club whisky has issued a series of limited edition bottles entitled "Generations" to tell unique stories of the brand and its effect on history.
It’s an interesting concept that combines education with liquor, with each bottle telling a different historical tale. Not surprisingly, most of the stories center around the gangster-ridden Prohibition era in the United States when alcohol was forbidden and liquor from Canada was particularly prized. Perhaps the most famous tale is of the St. Valentine’s Day massacre, which the Canadian Club folks would have you believe was directly related to Al Capone’s efforts to smuggle their premium spirit.
In other Canadian Club news, the brand has released a new ad campaign designed to reclaim whisky from girly cocktails and make it a cool masculine drink again. The campaign is entitled "Damn Right Your Dad Drank It" and includes ads informing consumers "Your Mom Was Not Your Dad’s First." Of course, we are in an age of multiple marriages and the millions of folks with older half-siblings probably realize this already.
November 25th, 2007 at 5:56 pm
[...] dampen the American thirst for wine as it changed the wine American’s craved. During prohibition many Americans learned to create their own, usually very sweet, jug wines and so when prohibition [...]