Absolut 100 Partners With 50 Cent, Justin Timberlake & Timbaland for “Ayo Technology”
Absolut Vodka has created a sexy and trendy brand identity, but even Absolut should consider it a coup to capture a branding partnership with platinum hitmakers Justin Timberlake and Timbaland. The vodka recently partnered with the seemingly unstoppable duo on “Ayo Technology,” a song that is on 50 Cent’s album Curtis, which was released on September 11, 2007 but it is just now getting wide radio play in September.
To promote his partnership with Absolut 100, 50 Cent hosted a party with the vodka that centered around the MTV VMAs (Video Music Awards) in September. Held at the Hard Rock Cafe in Las Vegas, the party attracted Sean “Diddy” Combs, Paris Hilton, Britney Spears, Ciara, and boxer/Dancing With the Stars contender Floyd Mayweather.
According to the Absolut website, the Absolut 100 is fifty percent alcohol and is targeted primarily at male consumers. The chic and minimalist black bottle combines with the theme of the song (”She wants it … I gotta give it to her”) to create an aura of confidence for the affluent male consumer.
Absolut would like to mention that the high alcohol content does not confine Absolut 100 to being a simple shooter, however. The Absolut bartenders have created a few recipes designed to maximize the versatility of this extremely potent spirit, and they are available here.
Absolut, vodka, Timbaland, Justin Timberlake, 50 Cent, Curtis, Ayo Technology, song
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