Doritos X-13D Flavor Experiment
Tuesday, July 17th, 2007
Doritos has a product on the market this summer that is both a limited edition food and a party game. Consumers buy the bag, taste the chips, decide what it tastes like, and then write Doritos and suggest names for the new chip. Buy it for your next cookout and see what your guests come up with in terms of flavors; who knows, maybe one of them will win the grand prize: a year’s worth of Doritos.
The concept is fun, the black bag is hard to miss, and the chips themselves are tasty. The overall idea could be marketing genius if the website for the the Flavor Experiment website was not so annoying.
As for the mystery flavor, here is a hint: don’t eat these if you are a vegetarian.
By the way, Doritos is also holding a contest for XBox 360 game ideas for those who are interested.
contest, limited edition, chips, Doritos, XBox 360, vegetarian










